is the American Pharmacist Month
National Pharmacy Technician Day is Tuesday, October 18, 2016
help us to celebrate and recognize pharmacists and pharmacy technicians in all
fields for their commitment to patient safety, community and their
profession. What is amazing is that consumers are not aware of the many services available from their pharmacists. We use this month to bring to the public's attention the work our colleagues are doing to improve quality of health through managing medications, advocating for compliance, and being available to answer questions to complex health issues. We are in fact the most likely health care professional that a patient will see when is a medicaiton concern that needs the attention of a licensed, trained and qualified health care provider.
American Pharmacists Month Objectives
the vital contributions made by pharmacists to health care in the United
enhance the image of pharmacists as the medication experts and an integral part
of the health care team, not just dispensers of medication;
the public, policy makers, pharmacists, and other health care professionals
about the key role played by pharmacists in reducing overall health care costs
by improved medication use and advanced patient care;
A Glimpse at Our Past:
"National Pharmaceutical Week” was proposed by Robert J. Ruth, a
pharmacist from Asheville, NC, at the 1924 APhA Annual Meeting. The first celebration
was on October 11-17, 1925. The American Pharmacists Month was launched in 2004
by the APhA, with a campaign designed to encourage pharmacy patients to
"Know Your Medicine, Know Your Pharmacist."
In 2005, U.S. President George W. Bush
acknowledged the important role pharmacy professionals play in the lives of
How You Can Help Us Celebrate:
ARE YOU DOING SOMETHING EXCITING FOR AMERICAN PHARMACIST MONTH WORTH SHARING? LET US KNOW SO THAT WE CAN PASS THAT ALONG TO OUR MEMBERS. SEND US YOUR ACTIVITY USING THE "CONTACT US" LINK ON WWW.PHARMVIEW.COM.
the Message Out to the Community:
up displays or give educational talks at pharmacies, senior center, schools,
libraries, medical centers and to a variety groups such as the Girl scouts, YMCA,
and the Girls and Boys Clubs. Do not forget your local places of worship.
the National Campaign and support pharmacy organization such as the APhA effort
for national outreach and recognition.
the Media Spotlight on it:
a.) Make a list of media outlets that you
can reach and tailor your message accordingly
Enter here for an APhA resource. (Generating Media Interest and Sample Public Relations
media would be interested if you have a personal story or a local event. Regional
or national media is more issue driven. You can also write an editorial or an opinion
story and contact the local, state or national newspapers. Your topics do not
only have to be health related.
not forget the radio. Many radio talk shows have a variety of issues that they
are interested in and they have a diversity of formats where you can make a
d.) It is who you know. Before contacting
a journalist, it pays off to read about them and the type of stories that they
cover. You will have more success if the journalist was interested in pharmacy
related stories in the past. Do not get discouraged if you do not get an answer
right away. The key is persistence.
a.) If your city, municipality or other
government body has not yet recognized October as the American Pharmacist month
it is time to get them involved.
two ways about getting your local government to issue a proclamation. The first
thing you have to do is to find out, if the proclamation can be given without
the city council or state legislature action.
the above parties are not involved:
If legislative action is required
to issue a proclamation:
your mayor office to find out the detail steps on how the proclamation is given.
appropriate language (See
sample templates below). Make sure to include relevant facts about pharmacy and
its impact on local events, economy or history.
support from pharmacy leaders and organizations in your local area and beyond
and do not forget to include prominent business leaders who work with those
organizations and groups. To make the
process easier, provide sample letters and addresses.
local representative’s office to get instructions for the process of issuing a
- Get a
sponsor for the resolution. Your best chance for success is to find an official
that supports pharmacy issues or one that you can educate. You will also need to with the sponsor to
find potential cosponsors and lobby for support.
appropriate language (See
sample templates below)
After the proclamation is issued and the
ceremony is over make sure to send letters of appreciation, and make follow up
to really use the Social Media:
up daily or weekly links, pictures or stories on social site such as Facebook ,
Thumbler or Pinterest and Twitter. Make sure you have permission from the
involved parties before tagging, and use captions, and if you always wanted to
start a blog, this is a great opportunity to finally get your wish.
can also record a Podcast or a Youtube video showing how you celebrate American
For more information and
how to join "Know Your Medicine, Know Your Pharmacist" and more details please go to the APhA
website at http://www.pharmacist.com/american-pharmacists-month.